Art Showcase

This artistic projection of India in the world serves as a cogent tool for cultural diplomacy and cultural tourism. The festival encourages people to people cultural and emotional ties and helps interfacing between the artistic and business communities.

Our mission is to be the most exciting, innovative and accessible festival of the arts this part of the world, and thus promote the cultural, economic and social projection of India as a global soft power. The high visibility of India as a diverse, dynamic, peaceful, multicultural, refined and tolerant nation will also serve to attract potential investors from around the world. Through bilateral and multilateral activity primarily in art and culture, India is projected as a meeting place of ideas.